A startup is like a mosquito. A bear can absorb a hit and a crab is armored against one, but a mosquito is designed for one thing: to score. No energy is wasted on defense. The defense of mosquitos, as a species, is that there are a lot of them, but this is little consolation to the individual mosquito.
One thing you learn as a parent is how different one child is from another and as result what works for one kid doesn’t necessarily work for another. An example in our house: we have 1 kid in private school and 2 kids in public school.
I think there is a tendency in startup land to believe that…
(via SplatF - AOL vs. Netflix: The Entire Internet In One Simple Chart)
5 Ways To Thrive During Marketing’s Seismic Shift To Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.
What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.
- Find your value in your customers’ lives.
- Engage each customer in the key moments of their day.
- Deliver value based on location.
- Allow customers to personalize their experience to gain relevance.
- Don’t sell to your customers: entertain, engage, and delight them.
Actually pretty useful.. I find it excellent as an interviewer as well
Interview Tips For When Someone Asks, “What Questions Do You Have For Us?”
When the interviewer asks if you have any questions for them, it’s your opportunity to show them how much insight, moxie, and knowledge you have stored up. Here’s your playbook.
Beyond showing how you’d hit the ground running—and helping the interviewer to picture you doing so—this question will preview what the working state of the gig is like.
This question will help you further fill in your forecast: Self-starting might mean you have little guidance; collaborative may mean you’ll be mired in meetings. Also, Gregorio notes, ask this will help the interviewer crack his or her robo-scanning and see you as a whole person.
Ask this and you’ll learn why the last guy lost the gig—plus get a fuller picture of what your potential employer counts as success. (Then, when you get the job, make those goals happen.)
“This question might take interviewers back a bit,” Gregorio says, “but their answer will be telling.” If they respond with an automatic yes! then you’re probably entering into a positive culture (or talking to someone in denial), and if they look askance and search for meaning, chances are there’s a storm a-brewing beneath the interview-y sheen.
Inviting a critique shows you can handle feedback, Gregorio says, and it lets the interviewers give voice to any worries they might have about you.
What else should you ask during an interview? Let us know in the comments.
[Image: Flickr user John Morgan]
IF you can go to this, you should.. jay is a phenomenal human being and sherpaa is doing kick-ass things
I’m speaking at Etsy’s annual conference, Hello Etsy on March 23. Here’s how they describe it:
Hello Etsy will address the future of consumption, new methods of production, alternative approaches to work, and more purposeful ways of doing business.
I’ll be giving a whole new talk about Re-Imagining Work:
Jay Parkinson emerged from medical school into a broken industry. Rather than going down the standard route, he became an entrepreneur with the ambition to fix it. By reimagining how doctors define health, how they communicate, and how they get paid, he is creating a new system for providing care for patients. Parkinson, founder of Hello Health and Sherpaa will discuss how we can reinvent our approach to work, especially in a system as rigid as that of healthcare.
Other speakers include Chris Anderson, the ex-editor of Wired, Robin Chase, the founder of Zipcar, and many other greats. You should go.
Btw, they asked me to take that photo.